Founder and CEO, David Hunter said “This investment enables us to scale up manufacturing, scale up marketing and scale up sales,” said Hunter. The company has pre-sales of its Shot Scope V2 in 30 countries, and expects to ship at least 20,000 units over the next year.
The company attracted investments from high-net-worth individuals, Scottish Investment Bank, Equity Gap and Old College Capital, the investment fund of the University of Edinburgh.
The funding round is the company’s third, following a £1.6m fundraising in 2016 and a £400,000 round in 2015. The company has also received £1m in government grants.
The watch works with small tags placed in the grips of a player’s golf clubs, and performance tracking and live distance data is enabled through Shot Scope’s own mapping service and Smart GPS. Free, propriety smartphone apps or web interface enable detailed statistical analysis of every shot after the round.
David is in no doubt that Shot Scope has a bright future. “The US is by far our biggest opportunity,” he said. “There are 30 million golfers in the US, and nearly 5 million in our target market. The product meets the needs of the golf market, the tech is revolutionary, the apps provide golfers with an amazing way to experience their golf game and we’re constantly improving the technology. This is an exciting time.”
For more information, visit the Shot Scope Technologies website.
