The wheelAIR cooling backrest cushion was offered a £75K investment deal by four Dragons on the latest episode of Dragons’ Den after hearing a pitch by Staels Design’s Managing Director Corien Staels.
The Dragons decided to pair up with both Peter Jones and Deborah Meaden, and Touker Suleyman and Tej Lalvani offering £75,000 in return for a 30% equity stake, with the option of buying back 10% of the shares once the initial return on investment was made.